Made in USA · Plants, not plastic. · Pre-order open · Ships early January
Our Story
We grew up in Fort Lauderdale, twin brothers, football players, chasing the beach every spare hour we could find between practices and games. There were never enough of those hours. Being athletes meant a schedule that ran our lives, and the water was always the thing we wanted more of and never quite got.
The water was always the thing we wanted more of, and never quite got.
We spent our early adult years apart. Now we live together again in Melbourne Beach, finally doing all the things we dreamed about as kids and never had time for: surfing, spearfishing, flats mornings, tending the garden. The life we used to squeeze into the margins is just the life now.
The life we used to squeeze into the margins is just the life now.
The idea showed up in a terminal. We were flying home from a trip to Bimini, sunburned and salt-crusted after a full day in it, and we got to talking about the sun shirts everyone wears out there. Both of us landed in the same place: we'd honestly rather go shirtless and burn than put that hot, clammy polyester back on.
We'd rather burn than wear plastic. So we made the shirt we actually wanted.
For me it was personal. Everywhere that polyester sits against my back, I break out, right where the shirt lays. That's not sun protection. That's a plastic bag with sleeves, trapping heat and sweat against your skin. We wanted the opposite: something that breathes, something plant-based, something you forget you're wearing.
That's not sun protection. That's a plastic bag with sleeves.
So we built it. 55% Organic Hemp / 45% Organic Cotton. Zero polyester. Zero elastane. Made in the USA, fiber to finish. A relaxed shirt that gets softer every wash, the one we wished we'd had in that airport, and every sunburned day before it.
The shirt we wished we'd had in that airport, and every sunburned day before it.
Join our community
Limited units in Semi-Bleached Natural. No restocks this season.
